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Social Media Marketing as a Business Enhancement Tool

Social Media Marketing as a Business Enhancement Tool

Social Media Marketing Provides Enhancement for Business

Consumers have developed as social media also grown. Today, social networks are very different from what they were ten years ago – they are publicly traded companies in business to monetize their user data. Therefore, you need to understand the rules and play within the boundaries of each social network to have a chance to win through social media marketing.

Since its inception, online communities have been a part of the Internet. Social media is becoming a global phenomenon. Social media is a lot more than infatuation. There are approximately 2.62 billion users of social media online. This number is expected to rise to over 3 billion by 2021.

Social media, therefore, provides a perfect marketing tool for businesses, especially those who seek to organically expand their audience. To do this, it’s important to use validated methods of social media to create an effective marketing campaign that produces measurable results.

Here are five reasons why a smart business move is to invest in social media.

• Increasing Engagement and Collaboration with Main Audiences

Customers are becoming smarter and more discerning on which companies they support. They’ll do a quick search before they decide to visit your website and social media.

Are they going to find an empty storefront or a rich source of information? Setting up robust profiles that you frequently update with relevant content will build the authority of your brand and make sure that you make a positive first impression through social media, showing that your business is trustworthy, knowledgeable, and accessible.

Search for ways to demonstrate your experience as a leading think tank in your industry — like writing pieces relevant to your experience or building on the purpose of your company. By demonstrating what your company provides and values, you’ll create confidence in potential customers.

• Establishing a Positive Brand Identity and Association

If people don’t know about your business, they won’t be able to become your clients. Social media boosts your visibility among potential customers, allowing you to reach a broad audience by spending a great deal of time and effort. And creating a business profile on all of the major social networks is free so you have nothing to lose.

To build a social media strategy identify what you want to get out of the social network. Would you like to discover new customers for your services? Hoping to bring more local customers into your stores? You will decide which social media platforms are better suited for your company by keeping your strategy relevant.

• Advertising on Social Media Allow Targeting and Retargeting

Because social media platforms offer highly targeted ads that can be tailored to the needs of your customers. For example, Facebook advertising may target customers on factors such as age, location, level of education, industry, and even user behavior — e.g. user-friendly pages.

• Using Social Media for Business Boosts Search Engine Optimization

Search engine crawlers know which pages are constantly receiving traffic and which are only floating around, overlooked, and ignored. While your killer content strategy is the most important factor in your search rankings, driving traffic to your optimized pages will make it much faster.

• Re-Sharing Evergreen Contents

Most times this can be just as easy as sharing evergreen content (as well as sharing your new content when it goes live, of course). We advise you to share the post once a month — a job that mustn’t be as time-consuming as you might think. You can set the entire month on one day and you are done using Facebook’s scheduling tool or Hootsuite (for Twitter).

Benefits of Having Your Business Website

Benefits of Having Business Website As a Business Owner

Benefits of Having Your Business Website

If you own or operate a business which hasn’t taken that step into the online world, here are reasons that will leave you wondering why you hadn’t done it sooner!

1. Customers Expectation

Today, having a company website is as crucial as having a shop, office or telephone number. Research has found that 6/10 customers expect brands to have content online about their business. Why wait any longer your customers are looking for you!

2.Online Presence 24/7

Having a website means customers are always able to find you – anytime, anywhere. Even outside of business hours, your website continues to find and secure new customers. It offers the user convenience as they can access the information they need in the comfort of their own home, with no added pressure to buy.

3. Customer Retention

Most companies nowadays have their own website, there’s every chance you could be losing customers to your competitors by staying offline. To meet up with the competition you need online presence, even to retain you remote customers who cannot possibly meet you offline, you have to engage them online.

4. Information Exchange

At its simplest, a website provides a quick and easy way of communicating information between buyers and sellers. You can list your opening hours, contact information, show images of your location or products, and use contact forms to facilitate inquiries from potential customers or feedback from existing ones.

5. Promotional Purposes

You can even upload promotional videos to really engage your customers and sell your business in an effective and cost efficient way. You also need your business website to announce your new product or brand for your customers to aware of latest development.

How to Improve Your Business With Business Identity

How to Improve Your Business with Professional Business Identity

Business cards as part of introduction in the commercial world, they are important for making a favorite first impression. Attractive, eye-catching business cards with all the relevant information can capture the attention of your prospects and help you remain in their memories well after your initial meeting.

Your audience recognize your business or brand with outstanding business identity that will distinguish your business or brand from other competitors. When you reach out to your audience with outstanding business identity, you will gain trust, convince leads, attract any audience, open your customers heart and eventually open their wallets to enhance sales.

You must recognise the fact that your business card is not an ordinary identity as you think of it but a catalyst of change to your business story. When you get your business identity designed with professional graphics designer and you make proper use of it you will be succeeded within a short period of time.

You don’t have to pick an image online to serve as your business identity if you really mean business. If you do, you would end up promoting another person’s business or brand unknowingly. This may have adverse effects on your business or you may fall into copyright infringement charges. Therefore, you need professional hand in designing any of your business identity particularly, your business logo. Not only because of consistency of the graphics but also because of its uniqueness and creativity.

Business cards are affordable, versatile, convenient, work and never stop working. For a good business card service, I will like to recommend WebsManagers Freelance Services Provider. Our experience and expertise lies in our design process and you will fall in love with our creativity and outstanding approach towards our design as well as excellent clients relationships. This way, you can be a part of your own branding process.

Reasons Why You Must Have an Email List As An Internet Marketer

Seven Reasons Why You Must Have an Email List As An Internet Marketer

Remember! Before creating an effective newsletter marketing campaign you need to set up a mailing list. But collecting emails into your list isn’t as simple as it sounds. You need to put up a mailing list subscription form through which interested visitors will voluntarily opt in to your mailing list. Note that it is illegal to add people’s emails to your list without their consent (that’s spam!).

Now, the huge challenge is that most people will not readily give you their email addresses, especially now that spamming is common. So, simply putting up a mailing list subscription form might not be enough to convince people to opt in to your list. To overcome the challenge, you need to offer what is called an “ethical bribe”. This is an incentive that is attractive enough to compel visitors to subscribe to your mailing list.

Reasons Why You Must Have an Email List As An Internet Marketer

  1. Personal and Private Communication

Email allows you to land your message directly into your subscriber’s inbox, without any external factors limiting your reach. This helps you to build a one-on-one relationship with your subscribers.
Your subscribers can read your message privately because it’s not on a public wall or timeline. And they can ask you questions directly with confidence. Many people are not comfortable with asking questions on forums and social media.

  1. Targeted Recipients

By subscribing to your mailing list, your subscribers have already indicated their interest in learning more from you. And they’ve given you the consent to send them stuff. This means they will most likely click to read any email you send to them. And they will take any action request—whether it’s to read your latest blog post or buy a product or service that you recommend. As you send more and more emails to your subscribers and study their feedback patterns, you’ll be able to understand what they like and deliver more of it to them. 

  1. Consistent and Repeat Traffic

Even if you’re not getting traffic from any other source, your email list subscribers will always be there to read your blog posts. If you have a mailing list of 2,000 subscribers, and each of your emails get a 10% open rate, that means about 200 subscribers will read your email. So, sending a message to such a list notifying them of your new blog post will drive 200 visitors to that blog post. And that’s cool.

The more your subscribers, the more traffic you’ll send to your blog posts. I understand that SEO, if done well, can also bring traffic consistently. Yes, that’s true. But most visitors won’t come back again unless you capture them with a mailing list. SEO brings consistent traffic, but not repeat traffic—which is what you need to build trust.
NOTE: Don’t ever expect 100% open rates for your emails. Some subscribers will only get your ethical bribe and never read your subsequent messages. Some will read your emails at first, but will stop later.

  1. Higher Chances of Being Read

In terms of probability of being read, email trumps social media and other blog promotion methods. The average Facebook or Twitter user receives hundreds of updates daily, so chances are high that a message sent to your followers on those channels will get buried in the heap or pushed down the feed even before they get to see it.

Not so with email. The average email user receives less 10 or less emails daily. So, your email will most likely be seen and read.

  1. Increased Trust

Since email communication is one-on-one, it helps you to build a relationship with your subscribers quickly. The more they receive valuable emails from you, the more they’ll trust you. And what happens when you succeed in building trust? Whatever you offer for sale, sells like wild!

  1. Automation

Virtually everything about managing a mailing list is automated. You can automatically deliver your free e-book or e-course to a new subscriber. You can send an email to thousands of subscribers with the click of a button. You can even automatically add each subscriber’s name to the email, so it appears to them as if you mailed them personally. And you can schedule series of emails for future delivery.

  1. Security

An email list gives you peace of mind as a netpreneur. If, for example, you lose your blog to hackers or something goes wrong elsewhere, you can rest assured that you can always reach out to your subscribers whenever you want. So, you can keep communicating with them via email until you get over the problem.

Now that you’ve understood what an email list is, how it works, and why it’s important, your next step is to learn how to set up your own mailing list.

How to Create an Effective Newsletter Marketing Campaign

How to Create an Effective Newsletter Marketing Campaign

Introduction

Sometimes getting stable visitors to your business website might not be an easy task .If you have an internet business, you probably spend a lot of time thinking about how to get more and stable visitors. After all, attracting people to your little corner of the website can be difficult. One creative way of achieving this is by using newsletters. Internet marketing through newsletters is a smart way to get people interested in what you do.

Using newsletters is different than traditional marketing, where you just try to ‘get the word out.’ A single guest post on an authority blog in your niche can bring 2,000 new visitors to your blog within a few days. A single helpful post of yours that hits the reputable forum home page can generate 1,500 new visits within 2 days. And a single Facebook or Twitter update containing a link to your blog can generate over 1,000 new visits within a week. It could be that easy in traditional marketing but the strategy lack ‘visitors retention’.

Website promotion through newsletters is a soft marketing technique that simply informs visitors about what you have for them. By communicating with them and sending them to your website to read your subsequent posts will instils trust and credibility and will send visitors right back to your website.

Guidelines and Tips for Creating an Effective Newsletter Marketing Campaign

 Ask for Address, Don’t Buy Them

You can go and buy long lists of email addresses and use them to distribute your newsletter. It is easy, fast and requires little work on your part. This might seem like a great way to start, and it does have some merits, but in general, it’s best to ask people for their email address.

People are tired of getting unsolicited spam mail and that makes them sceptical. This starts your relationship off on the wrong foot. So, ask visitors to sign up for your newsletters. Note that it is illegal to add people’s emails to your list without their consent (that’s called spam!). Network with complementary websites for referrals and of course, ask people that get your newsletter to pass it along to the colleagues!

 Make it Fun and Interesting, No Matter the Topic

Do you think you can’t have a fun newsletter because you sell concrete or industrial strength solvents? Think again, because no matter what your business is, you can and should have a fun newsletter that people look forward to reading. The goal is to get people interested and have them pass your newsletter along to their friends. Making them think and laugh will make you actualize this goal.

There are many ways to make a newsletter standout and get noticed. Start with well written content and add peripheral subjects for variety. Add in quirky quotes, interesting first hand stories, funny tid-bits, helpful hints and event puzzles and games. You want people to feel that your newsletter adds value to their life.

 Be consistent

Consistency is important in business, and it’s just as important when it comes to your company’s newsletter. This means being consistent in all things, from frequency to quality. Remember that people will form an opinion about you based on your presence online, and this includes your newsletter.

Moreover, if your newsletter is set to be out every two weeks, make sure you hit that deadline. If it is monthly, never let a month go by without getting it out as scheduled. Additionally, make sure that it is consistent in contently well written with similar sections each time.

 Be a Great Writer Not a Good Writer

What separates a ‘great’ writer from a ‘good’ writer? Their focus! ‘Good’ writers get caught in the trap of focusing on what they’re selling. They fool themselves into thinking that if they can describe the product or service in irresistible terms, their readers will want it. ‘Great’ writers go one step beyond. Instead of focusing on what’s being sold, they focus on the readers – or, more specifically – the readers’ heart.

The readers’ heart is the door to their wallets. Open their heart and you’ll open their wallets. Are you going to be a ‘good’ writer and settle for describing things well -or a ‘great’ writer and open the heart of your readers?

 Be at Your Most Persuasive

Think of a situation when you have to convince someone to do something for you. It’s important to be at your most persuasive. Think as if you’ll not get a second chance. For example: You know you have a great product and you want to reach the largest number of potential buyers. There are many approaches and techniques at your disposal for convincing all these people.

This method can be used as a complement to any other technique. It can serve as added leverage to any ongoing strategies in your campaign to arouse their interest. You don’t need a charismatic personality, or nerves of steel, or a poker player’s ability to bluff opponents out. If you’re a shy person, or if you have trouble expressing yourself in front of other people, you can still use this technique effectively.

Internet marketing through newsletters can give you credibility and drive up sales when you do it right. This starts with asking for email addresses and ends with interesting content delivered in a consistent manner. Follow these simple rules and people will be anxiously awaiting your company’s newsletter each and every time.

The Secret of the Bloggers

The Big Secret on How to Make Money with Blogging

Introduction

Most people don’t realize the potential blogging has when it comes to generate money with it (I’m talking big bucks!). The first time I saw people blogging, I thought they were completely nuts! Why would anyone want to write about some random crap every day? But that was until I figured out they were making thousands of dollars per month! I then realized they were doing this through the things they loved to do. Not only did it to help others, but it made them money each day they did it.

How to Make Money with Blogging

My Experience

I’ve been blogging for a while and have made a lot of money, but now I want to explain how exactly I do it, how you can get started too. It’s also extremely easy… Let’s just say it takes about an hour a day and then you all set to start making money online. But that’s only if you know a secret not many know about (keep reading)!

You Are Missing Out

Most of the people out there blogging are missing out on thousands of dollars since they don’t know the simple secrets. They were leaving thousands of dollars on the table, this is not joke! I could list twenty blogs I read who aren’t making money because they’ve never been instructed on how. If you are one of those people, who desperately want to make money online, but don’t know how, I guarantee you’ll smack your head against the wall after hearing this simple, easy to follow, time saving technique.

The Big Secret

The Big secret to blogging is, becoming an affiliate to products which relate to your blog’s niche, that’s it! Now let me explain to you exactly what I mean by this… Let’s say you have a blog about Cat training, or Weight loss. Now you can place ads on the blog, which is what most of the people out there do. Yeah, you can make a good amount of money if you have millions of people reading your blog, but chances are, you will never have that. Sorry to burst your bubble. But let’s say you do have 30k people a month reading your blog. If you become an affiliate of weight loss product and write a short 300-word article on it to your viewers, I guarantee that you’ll make a lot more, than ads will make you.

No one wants to click an ad one knows nothing about. The reason for this is because, if you pick the correct products, you can earn up to a 75% commission. So, if the product sells for $100, you’d make $75 per sale. (I know I’m a genius at Mathematics)! Out of 30k readers, you’d probably get around a 2% conversion rate since they all want weight loss information, meaning you have targeted readers. That’s around $45,000 dollars you’re missing out on making… Now just do this once a month and I think you’ll be happy with that right? You’d be surprised and laughed your way to the bank.

Make Real More Money

You don’t have to stop there, you can even leave your affiliate links up for extra money, but you can even go further. If you want more information on affiliate marketing, and how you can join profitable affiliate programmes, sign-up for our website newsletters below! I’m serious when I say this, we will give you the information you need to make money online. You won’t regret it! It may be free or premium right? Again, I highly suggest you subscribe to our mail-list for our website updates.