SEO can vary greatly in price depending on who is offering the service, and there is a large price disparity for a reason. Companies who offer SEO at very low prices usually tend to cut corners, use ‘black-hat’ techniques or use improper SEO strategy, resulting in penalties, decreases in traffic and spam for unsuspecting business owners. Agency prices tend to run higher, but you are paying for their experience, ethics, and effectiveness.
Consider the yearly price it would cost to do SEO yourself:
SEO strategist: $100,000 +
Coder/Developer: $55,000 +
Technologist: $50,000 +
Coordinator/Reports: $40,000 +
Salaries/Fees: $245,000 +
Pricing for a comprehensive in-house SEO strategy can easily run upwards of $245K per year for small or medium-sized businesses. Agencies can offer their resources, expertise, and team for a lower cost than it would take to maintain an in-house team and involves less risk than outsourcing to a cheaper company.